The mission

AlphaLead Marketing Inc. was using an old system that required manual management of campaigns, tracking, and payments, even requiring some calculations to be done by hand. Our mission was to modernize this process by automating most tasks, allowing AlphaLead Marketing Inc. to focus more on their growth.

The challenge

The main challenge for AlphaLead was to modernize its operations. The existing systems were based on technology that no longer met the needs of a modern organization. Many processes needed to be automated, as the number one priority was to increase speed.

AlphaLead's main challenge was modernizing its operations. The existing systems relied on technology that no longer met the needs of a modern organization. Many processes needed to be automated, as the number one priority was to increase speed.

Specifically, the acquisition and retention of affiliates were impacted by an inefficient and very slow online membership system. Payment processing and campaign distribution were complicated, which harmed the user experience and led to higher-than-average unsubscribe rates.

Another major obstacle was the lack of powerful analytical tools. There were few, if any, suitable tools to measure performance and engagement.

Additionally, with the growing importance of privacy and data security, AlphaLead had to ensure that member data storage met legal and industry standards. The company's existing systems were not equipped to meet these requirements, posing a risk to compliance and user trust.

By partnering with uKode, AlphaLead was able to streamline its operational processes, ensure compliance, and transform its end-to-end technology stack.

The solution

To modernize AlphaLead Marketing Inc.'s operations, we developed a comprehensive system in both Backend and Frontend, using modern technologies and integrating automated testing to ensure optimal stability. This new software provides a more intuitive and robust online membership system, streamlining affiliate sign-ups and enhancing their user experience.

Moreover, our team optimized the payment processes and campaign distribution, enhancing the smoothness and security of operations. The integration of APIs was a crucial task to equip AlphaLead with advanced analytical capabilities, leveraging existing data. Through our Technology Consulting, we ensured compliance with data security standards, safeguarding user privacy. AlphaLead now benefits from actionable insights that streamline the optimization of their marketing strategies and support their ongoing growth.